AoBA GenAI Maper™

AoBA GenAI Navigator™

Across nearly every industry, generative AI is rapidly transforming how we work and communicate. Its impact on B2B technology is set to expand as enterprises discover new applications for generative AI to accelerate product development, enhance customer experiences, and boost employee productivity. With AoBA Europe’s GenAI Navigator, customers can uncover untapped potential and gain a competitive edge through early targeting based on top-tier market intelligence.

The GenAI Navigator empowers you to identify businesses whose technology profiles indicate they are prepared to embrace generative AI.

Identify AI Maturity Today to Unlock Tomorrow’s Opportunities
AoBA’s GenAI Navigator is a data-driven solution that assists customers in planning and optimizing early go-to-market strategies by identifying companies signaling AI maturity and generative AI intent as determined by AoBA’s proprietary AI Maturity Index™. Our unique data, enriched with these insights, further enhances our customers’ success.

By utilizing new, proprietary machine-learning algorithms based on AoBA’s Functional Area Intelligence™, we detect the footprint of departments and roles within a company—such as data science, data engineering, and data analysts—and track how they evolve over time. This allows us to determine which data science-related technologies are in use, where they are deployed, and on what infrastructure.

GenAI Navigator™
A data subscription that empowers customers to strategize early go-to-market opportunities by recognizing companies that signal AI maturity and generative AI intent.

KEY BENEFITS

• Understand AI Maturity in Your Markets
  Gain insights into where companies are on their AI journey, with specific focus on AI product adoption.

• Access to Best-in-Class Data
  Reach prospects much earlier in the buying process with trusted, high-quality data.

• Granular, Powerful Insights
  Identify businesses whose technology stacks indicate they are ready for generative AI, and prioritize accounts based on 10 additional scoring criteria.

• Gather Previously Unattainable Customer Insights
  Uncover common attributes among target accounts.

• Optimize Sales and Marketing Motions
  Efficiently allocate sales and marketing resources by identifying key targets for advertising, territory planning, and prioritization through an AI product adoption lens.

SOLUTION BRIEF

Summary
AoBA’s GenAI Navigator helps customers identify businesses whose technology stacks indicate they are ready to embrace generative AI. AoBA’s industry-leading technology intelligence allows customers to pinpoint prospects with generative AI maturity, enabling them to act on these signals with a more refined, targeted approach that supports sales and marketing growth initiatives.

About AoBA Europe

AoBA Europe is a premier provider of data-driven insights to B2B technology companies. As your go-to-market Technology Intelligence partner, we deliver advanced insights into IT spend, technographics, cloud usage, intent signals, Functional Area Intelligence, and contract details. This helps global B2B companies better analyze markets and target prospects effectively. Our customers achieve exceptional results in their marketing and sales programs, powered by the indexing of billions of unstructured documents daily, yielding insights into product adoption, usage, and spend data. This enables the creation of high-resolution maps of activity across an organization’s entire digital infrastructure, driving business decisions with precision and confidence.

KEY FEATURES

• AoBA’s AI Maturity Index™
  AoBA scores companies based on their AI product adoption, locations, and the strength of detected adoption, applying an Ideal Customer Profile (ICP) to data-related product detections.

• Firmographic Delivery
  The GenAI Navigator provides new data points, including AI Maturity Score and Trend, Cloud Centricity, and GenAI Interest in any market. Companies are matched to customer-provided lists or filtered by geography for top-scoring accounts.

• Role Detection
  This feature includes the overall strength of data science within engineering relative to the entire company, team distribution by location, and AI technology adoption by role. By integrating AoBA’s Contextual Intent™ solution, we can determine which generative AI-related technologies a company is currently researching and evaluating.

• High Company Match Rate and Geo-Filtering Option
  AoBA offers a 90% average company match rate with optional geo-filtering.

• AoBA Mentions
  Actionable data insights related to AI are included to support market strategies for decision-makers. Time series data is also provided to enable trend analysis.

• Data Subscription
  Offered as a data subscription, the GenAI Navigator is a first-of-its-kind solution for evaluating AI maturity. AoBA’s GenAI Navigator is available with an early adopter incentive for current customers during the initial launch period.