AOBA Contextual Intent™

AOBA Contextual Intent™

AoBA Europe’s Contextual Intent, often integrated with our AoBA World and AoBA Insights Platform products, combines insights from customers' technographic, firmographic, and intent data to deliver actionable intelligence throughout the buyer’s journey. This enables a more refined and targeted approach, effectively supporting sales and marketing initiatives.

Our clients utilize AoBA Contextual Intent as a key part of their strategies to shorten buying cycles and improve conversion rates.

Scoring to Indicate Buyer Signals

Using AoBA Insights’ scoring model, we measure the frequency of specific topics mined from web pages viewed by any given company. We also consider the number of locations where this activity occurs, then define data points to chart and establish a baseline of activity. By tracking increases and trajectories over time, our scoring model provides a signal score, including high-quality buyer signals with enhanced context, ensuring accurate insights into the buyer's intent.

Data Enrichment

AoBA’s Contextual Intent is primarily derived from bidstream data. We use our proprietary AI and machine learning to analyze activities tied to millions of companies, locations, and other relevant identifiers, creating an accurate representation of significant business activities.

AoBA works with various streams of intent data to produce and license intent feeds, triangulating and contextualizing this data alongside our core spend, technographics, and technology intelligence. This comprehensive approach delivers the strongest signals possible. While intent signals alone can be challenging to act upon, combining them with technographics significantly increases ROI by helping customers focus on the right accounts at the right time, based on their position in the buying journey.

Topic Selection Catalog

Within the AoBA Intent product catalog, we utilize over 4,000 technology-based topics to focus on the areas most important to your organization’s specific needs. Understanding your audience and targeting the most relevant topics to your buyers have a profound impact on your sales cycles. Additionally, up to 7,000+ extra topics are available based on customer demand.

Contextual Intent

AoBA Insights is the only intent data provider that contextualizes intent data based on a company’s technographic profile. To refine specific signals, we categorize our intent data into several key contexts representing the product life cycle:

1. Whitespace: Indicates a prospect is researching or evaluating a product that is not currently detected in their existing installation.

2. Expansion: Shows that a prospect is researching a product from a category where we already detect an installation of another product from the same vendor.

3. Displacement: Suggests that a prospect is exploring a product where we already detect an installation of a competitor’s product.

Summary

AoBA’s Contextual Intent solution provides the most comprehensive B2B intent data available today, enabling our customers to identify prospects and engage them earlier in their buying journey. It also offers actionable insights and context into the buyer's journey, allowing you to act on these signals with a more refined and targeted approach, supporting sales and marketing growth initiatives.

Contextual Intent data delivers previously unattainable value to our customers, providing insights and intelligence that are immediately actionable.